KCG Publishes Industry Analyst Relations Handbook for High Tech Vendors

Bill Hopkins, founder and CEO of The Knowledge Capital Group, has translated his company’s popular high tech industry analyst relations workshop into a thorough and well-organized book, “Influencing the Influencers”. KCG formally launches the book at an event it’s hosting in conjunction with Gartner’s Symposium/ITxpo in Orlando next week. Advance orders can be placed now.

The book provides an extensive background on why and how to staff, plan and aim, manage, budget and begin to measure analyst relations functions within technology provider organizations. Based on a quick scan, it also offers advice on how to avoid common mistakes, how to visualize and segment the analyst community, and even how to manage a career in analyst relations. In other words, there is something for most anyone involved in vendor-side analyst relations in this book.

“Influencing the Influencers” debuts with recommendations from an impressive group of vendor analyst relations executives and directors, including CSC’s Susan Pullin, Oracle’s Peggy O’Neill, Symantec’s Dean Whitehair, Xerox’ Jocelyn Eisenberg, and former IBM AR maestro David Liddell.

To order the 240+ page book, call KCG at +1 (512) 334-5920, or catch up with them at the KCG Connects event for AR professionals, beginning October 7 near the Gartner Symposium/ITxpo. At this time, the book retails direct from KCG for around $50. Visit KCG online at the link below for the table of contents, reader recommendations, and complete information on KCG AR seminars and services.