For decades, CeBIT in Hannover was the leading annual venue for meeting with the broadest range of ICT industry analysts from across the world and the industry. This week, CES in Las Vegas may take bragging rights for the attracting the largest swarm of industry analysts on the planet. Barbara French, Tekrati, and Kim Horner, CustomerClix, offer a snapshot of analysts at 2007 CES. Here’s last minute help for that Hail Mary Pass aimed at getting just a few more meetings.
Attending CES is as important to the analysts as it is to every other contingent. Industry analysts attend the show for the usual mix of motives: business development, networking, availability to the media, sanity checks on countless pre-event NDA briefings, opportunities to touch new and concept products and services, and a good deal of “sniffing the air” — not as in searching for wireless but in the traditional European sense, of experiencing the marketplace heat, hype and mayhem in situ.
Kim Horner, provider of AnalystClix, an unique database of forthcoming analyst publications and events, recommends taking advantage of the event by meeting up with analysts attending CES as well as those making appearances as speakers. It’s a great way to keep up with leading opinion and also to assess and compare research companies and personalities. Advance planning is key for booking meetings during the show.
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