The Tech for PR blog offers an insightful tip for leveraging Tekrati Industry Analyst Reporter for storylines — particularly for PR professionals with tech industry clients. This is a solid “how to” on using research findings as a launchpad, whether as a hook in pitching a story idea or the basis for an entire article. While freelance writers and editors visit Tekrati on a regular basis with this in mind, I suspect that many public relations professionals feel that they don’t have time to explore these avenues. Erik shows the process can be fast and easy.

In fact, he illustrates that creative pitching can leverage a single Gartner press release or whitepaper for several different articles. This is much more mileage than citing a statistic in a press release.

Naturally, it’s imperative to follow the citation policies of each research company when preparing the final submission.

Check out the complete post, “Use Tekrati to come up with ideas for bylines”, and browse more tips while you’re there.

Seven technology companies received NetEvents’ Technology Leaders 2007 awards, as part of the NetEvents European Press and Analyst Summit taking place this week in Evian, France. The winners were decided by an independent panel of more than 30 industry analysts and senior press currently based in Europe. Cash proceeds from the entry fees go to the American Cancer Society and the Prostate Project Foundation for Cancer Research.

“We’ve now raised $64,000 for these two very worthwhile charities and established these as awards as one of the IT industry’s most prestigious awards in Europe,” said Mark Fox, NetEvents Founder. “We would like to thank the European press and analyst community for helping make our awards such a success. The NetEvents Technology Leader awards give valuable recognition for the winners as they are judged by over 30 leading technology press and analysts – more than any other European technology award.”

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By David Rossiter, guest columnist. Summary: The IIAR has launched a new website, offering members access to an AR job shop, discussion forums, a calendar of training courses and events, as well as a library. In addition, Gartner’s Peter Sondergaard and Aaron Yaverski will address the March IIAR meeting.

“Update on the Institute of Industry Analyst Relations”

There’s been a lot going on at the Institute of Industry Analyst Relations recently so it seemed an appropriate time for a quick update.

As you may have seen, we now have a website (www.analystrelations. org). This contains information and news on the Institute as well as various sections for members. These include an AR job shop, discussion forums, a calendar of training courses and events, as well as a library that contains (among other things) ‘best practice’ whitepapers and analyst firm research agendas and team directories. (Hat tip to Tekrati for providing the newsfeed we use on our homepage).

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