Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m stunned by the lofty price and annoyed at the stealth-like release.
The list price for Win Them Over is $500. New and used are priced at $427.07. That’s completely out of line with the other analyst relations books available today on the market. Each book has earned solid reviews by outstanding analyst relations professionals as an excellent source of information on AR best practices, terminology and basic strategy for vendors and agencies. These books include:
- Getting Results from your Analyst Relations Strategies by Louis Columbus (about $12.00 for hardcopy)
- Influencing the Influencers by Bill Hopkins (about $50 for hardcopy)
- Maximizing the Value of Analyst Relations by Geoff Roach and Lisa Perri (about $41 for PDF).
I have decided there are three ways to resolve the Win Them Over price tag:
First, the $500 list price is a typo that has been promulgated across the online bookseller sites. Lighthouse AR should sue the Internet and refund any easy marks who actually paid $500 for this book.
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