Interested in the upshot of that Forrester Research survey that included readership of analyst relations blogs? Well, don’t hold your breath. Sources inside Forrester today confirmed that the survey, which was scooped by the ARmadgeddon blog, was conducted for internal use only. In other words, the survey wasn’t part of Forrester’s market research for clients. It was part of Forrester’s market research for itself. Currently, there are no plans to publish the results. Therein lies the moral of the story.
It’s about time to stop pretending that the roles-based research services are nothing more than packaging exercises. Gartner and Forrester — two of the most powerful market research companies in the high tech world — have declared formal entry into horizontal market segments. They intend to exert greater influence over ICT decisions and deployments, job by job, or role by role.
It’s time to wake up and smell the councils. Is your company in one of the designated “role-based service” horizontals? If so, you may just find you’ve already been included in market research destined not just for publication — but for internal use by the analyst company. Armed with this information, the analyst company is going to do… what?
This roles-based services model puts a new wrinkle in the AR game. Whatever AR blog you read, it’s worth discussing the implications for research cooperation and (as Noorda would’ve said) co-opetition.
Tags: none
