HP debuts blog for industry analysts

Carter Lusher and the HP Corporate Analyst Relations team have launched a company blog for the worldwide industry analyst community. The new HP Corporate AR blog complements the HP Analyst Relations Portal and other online and offline outreach resources designed expressly for the industry analysts.

The intent is to keep the blog true to the interests and needs of the industry analysts. Other types of opinion and news bloggers — from journos to armchair pundits — continue to be served by the HP media relations group; financial analysts are served by the IR group. Not sure which type of blogger you are — at least in HP’s eyes? See the debut post for some clarification and examples, or contact the team directly.

Part of the intent is to extend a corporate handshake to all analysts, regardless of their “tier” status. That may seem like a small thing, but it is not. Every analyst knows the importance of having responsive, well informed and well placed contacts inside the big tech companies. And, every analyst knows that the big company AR programs often favor “tier 1″ over all others — for private briefings, survey responses, interview requests, informal updates on the state of the business.

Last month, we saw the launch of the Cisco corporate AR blog. This month, it’s the HP Corporate AR blog. Based on the strength of these efforts, blogging is fast becoming a best practice in corporate industry analyst relations.