Several industry analysts leverage their blogs for building business and reputation. When you think about it, blogs are a natural communications tool for achieving many influencer business goals. Assuming that you are already doing what it takes to create a blog worth reading, why not go the extra step to get the most bang — the most marketplace exposure — from the blogging effort?
One tactic that I often recommend to analysts is to syndicate (republish) blogs on 3rd party sites, with appropriate demographics and an appropriate roster of contributors. It’s a good way to ensure that a wider audience encounters the blog.
Here’s the starter list of my personal recommendations. Your comments on the experience of re-publishing on these media sites — plus additions to this list — would be great.
Bloor’s IT-Analysis
eBizIQ
IT Business Edge
ITtoolbox
Knowledgestorm
ZDNet
Some analysts/consultants have banded together for self-syndication. Two examples:
Enterprise Irregulars
Technology Pundits
The one caveat I’d put on this is that syndicating blogs on 3rd party sites complements — but does not replace — fundamental blog presence tactics. I wouldn’t neglect links and feeds at the analyst company website, Tekrati and other directories, Technorati. Plus, no skimping on tagging, blogrolls, participating in blog conversations, trackbacks, and the like.
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