Syndicating industry research blogs

Several industry analysts leverage their blogs for building business and reputation. When you think about it, blogs are a natural communications tool for achieving many influencer business goals. Assuming that you are already doing what it takes to create a blog worth reading, why not go the extra step to get the most bang — the most marketplace exposure — from the blogging effort?

One tactic that I often recommend to analysts is to syndicate (republish) blogs on 3rd party sites, with appropriate demographics and an appropriate roster of contributors. It’s a good way to ensure that a wider audience encounters the blog.

Here’s the starter list of my personal recommendations. Your comments on the experience of re-publishing on these media sites — plus additions to this list — would be great.

Bloor’s IT-Analysis
eBizIQ
IT Business Edge
ITtoolbox
Knowledgestorm
ZDNet

Some analysts/consultants have banded together for self-syndication. Two examples:
Enterprise Irregulars
Technology Pundits

The one caveat I’d put on this is that syndicating blogs on 3rd party sites complements — but does not replace — fundamental blog presence tactics. I wouldn’t neglect links and feeds at the analyst company website, Tekrati and other directories, Technorati. Plus, no skimping on tagging, blogrolls, participating in blog conversations, trackbacks, and the like.