Social media release for analyst relations

Analyst relations managers can make good use of the social media release, as shown this week by Visible Technologies. The company announced on Tuesday that it has been selected as one of Gartner’s Cool Vendors for 2008, in the High Performance Workplace category. They also pushed the news through the company blog.

For comparison, check out LucidEra’s traditional press release. They were named a Gartner Cool Vendor in the Business Intelligence and Performance Management category.

Both releases are written well. Both conform to strict Gartner requirements. Both go beyond the bare bones minimum for approved content. Yet, the formats make the releases come across quite differently.

I’ll be pigeonbuttonholing some of the A-listers on using new media for industry analyst relations and industry research promotion at the New Communications Forum, beginning April 22nd in Sonoma. If you’re interested in learning more too, why not attend? Contact me for info on my special media sponsor discount.