The ReadWriteWeb reviews a tool many market watchers will crave and therefore every industry analyst should study: Trendpedia. It represents a new approach to promoting market research:
The service, now out of beta, lets you scan the blogosphere for trends to see what’s getting buzz. Trendpedia also lets you compose visualizations of those trends as charts and graphs, which can then be shared on the social web.
I can see in Trendpedia a template for a topic-specific trend watcher tool. Instead of searching against blogosphere buzz statistics, imagine searching against an analyst’s statistical data for trends in something that matters to you — be it virtualization or outsourcing or cellphone vendor rankings. Imagine using this kind of simple form for on-demand insights from some — or, on a paid basis all — of an analyst’s statistical knowledgebase.
For me, Trendpedia proves that you can make some types of research data fun and relevant. It’s a great way to stimulate User Generated Content around market data. It’s a natural for gaining visibility through company blogs/sites, media partner sites, and social media platforms, like Wordpress, Facebook and LinkedIn.
I suspect this sort of application would be fairly easy to mobilize, as well.
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April 29th, 2008 at 3:15 am
There is lot to learn from your blog regarding market research services. Trendpedia which gives us the visualizations of the market. Market research is the principal means through which companies are able to find out about consumer opinions on their products and services. The surveys will tell them, whether they need to withdraw product, improve upon it or introduce it.