Check out iLocus’ blog for some inspired tips (10 tips for PR folks) on engaging smoothly with high tech industry analysts. The list, posted by iLocus Managing Director Jahangir Raina, reflects how analyst workflow is beginning to change with social media and web media. For example, he recommends adding some streaming content to detail backup documents, sharing photos on Flickr, and taking responsibility as a tech-knowledgeable intermediary.
I chuckled on No. 10, easing up on reverse sex discrimination within the PR/AR rank and file. The PRSA has documented this bias in the PR industry as a whole. The tech sector seems to be consistent, with women outnumbering men in client-facing analyst relations jobs.
Why is it, then, that there are more men blogging about analyst relations than women?
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July 7th, 2008 at 1:19 pm
Point number 6, about asking for previews, is especially important. Few things turn us off more than being asked to provide free samples for PR/AR reps, just so they can see how well their story is getting out. Don’t see too many research firms that are still interested in playing the game of PR extension. Most of our clients want a lot of detailed data now, and when we get asked to start playing PR games, we feel like we’ve stepped into a time machine that’s trying to send us back to 1998.