Ideas International Joins The Green Grid

Ideas International (IDEAS) (ASX:IDE), a competitive intelligence analyst focused on enterprise IT infrastructure, has announced its membership in The Green Grid. The Green Grid is dedicated to advancing energy efficiency in datacenters and business computing ecosystems.

Ideas International is joining The Green Grid as a General Member to collaborate with others in the datacenter industry to help organizations improve data center efficiency and increase energy cost savings.

Ideas International already provides many of its global clients with powerful online tools, such as its Server CAR and Carbon Calculator. As well as comparative benchmarking across the world of datacenter systems infrastructure, IDEAS tools can be used to assess the "greenness" of a datacenter and model the virtualization and consolidation opportunities across the estate of an organization’s IT infrastructure. They can help the CIO better understand the options to reduce power consumption, physical and environmental footprint, energy consumption and costs and can help the Solutions Architects in those businesses look at the system selection options and analyze their options in detail. Embedded within such tools, the IDEAS Relative Performance Estimate (RPE2) provides licensed users with comparable performance information for server consolidation studies and for the initial evaluation phase of server selection.

The Green Grid seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall datacenter and business computing energy efficiencies. By joining The Green Grid, IDEAS is helping influence both developers and end users of data centre technology.

“We are very pleased to be a member of The Green Grid,” said Stephen Bowhill, CEO, Ideas International. “IDEAS is committed to providing innovative tools to enterprise organizations which assist in modeling and analyzing IT infrastructure and can help companies meet their sustainability, efficiency, environmental and cost reduction programs. We look forward to networking within The Green Grid to discuss how these services can best help in members’ environmental and technology refresh programs and to sharing with and discovering from The Green Grid members what environmental or technical metrics will be important to this community in the future.”

About Ideas International (IDEAS)

IDEAS is a global supplier of comparative intelligence on enterprise IT infrastructure. Servicing both IT vendors and large-scale IT users, IDEAS products focus on: servers; storage; virtualization and consolidation; and software and infrastructure services. IDEAS online products are backed by expert industry analysts who can also deliver specialized advisory and consulting services.