Bloggers scowl at IT industry analysts for many reasons. My top grievance with the analysts is boredom. I find the presentation of research more and more dull. How about mixing in a little YouTube magic with those statistics? Instead of webcasts and videos letting us watch analysts, how about videos letting us watch analysts do some research? Guy Kawasaki’s recent “Next Generation Insights” panel for the Churchill Club is a great example of what digital video could do for industry research.
He put together a small panel of “millenials” and asked them about media, advertising, mobile technology and communication preferences. He used digital video, veotags, and blogging to capture, document and discuss. The result is irresistible – and you can’t do this with a report, text blog or even photos. He lets you be a part of the experience. He lets you draw your own conclusions.
I see this as an example of how a simple combination of digital technologies could transform our collective experience with tech industry research.
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