Silicon Valley seems intent on becoming the mecca of new media. Despite YouTube evidence to the contrary, not everyone in the bay area tech industry is interested in donning webcams. Many are opting to get into the measurement side of the media business, cooking up new metrics services for Internet and mobile advertising buyers and sellers.
Three of these young measurement-related companies are making their own headlines today. First up, the launch of TVbytheNumbers.com, featuring a virtual panel of experts on Internet Video Metrics as well as aggragation, analysis and most likely some forking of third-party metrics on Internet video time-shifting, website traffic, video streaming, advertising and business.
The launch also puts a spotlight on local measurement start-up Quantcast, out to make accurate and insightful internet audience information as widely available as possible.
M:Metrics is back in the news, this time announcing M:Audit with partner AdMob. M:Audit builds on M:Metrics’ research platform and uses on-device survey technology to measure the audience composition of mobile web properties.
Audience measurement may not be as sexy as Scoble’s real-time streaming podcasts, but remember: advertisers won’t show anyone the money unless someone shows them the data.
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