GigaOM Pro, a source for fresh insights, research reports, and conversations on important technology trends, today announced the release of its Analyst Relation Program into beta. Under the program, GigaOM Pro gives verified analyst relations (AR) professionals complimentary accounts to GigaOM Pro.

With their accounts, AR practioners will have full access to the site's cutting-edge market research and reports. They will also be able to communicate directly with the site’s world-class analysts and comment/clarify/give feedback about analysis of their company or the markets their company participates in. The program is meant to encourage substantive industry dialogue between vendors, market research analysts and the technology community.

Answering the need for a new, community-based platform around market research, GigaOM Pro was designed with the express purpose of creating high-value, persistent conversations around the latest research and insights that are shaping the future of the technology industry. With a continually evolving collection of original market research reports, insider-authored opinion pieces, and a group highly connected subscribers, GigaOM Pro has created a one-of a-kind-community across five topic areas, Green IT, Infrastucture, Mobile, NewNet, Connected Consumer.

“The success so far of GigaOM Pro is in large part due to our belief that expert opinion and research is infinitely more valuable through discussion,” said Paul Walborsky, CEO of the GigaOM Network. “The next step in the evolution is to empower analyst relations professionals to join the conversation.”

GigaOM Pro’s Analyst Relations Program will offer industry first: enabling a more open, engaged and persistent conversation around informed opinion and analysis by leveraging our large community and interactive platform that are the pillars for GigaOM Pro.

“At GigaOM, we strongly believe that the more smart people that are engaged in the conversation, the more value is found in our platform,” said Michael Wolf, Vice President of Research, GigaOM Pro. “By creating a program where vendors can engage, clarify and lend insights around their positioning, all of our community will benefit and we’ll see more interesting, relevant conversations between analysts, vendors and our subscribers.”

“Part of the challenge for an analyst relations professional is to find channels to react to market research once it’s published,” said Ted Miller, Global Analyst Relations Manager, Opera Software. “GigaOM Pro’s Analyst Relations program enables a way for an AR pro to respond directly to research and engage with the analyst.”

Analyst Relations professionals can learn more about the platform and sign up today for the program by visiting the link below.

About GigaOM Pro

With a constantly evolving, highly accessible market research platform, GigaOM Pro connects industry experts with the innovators, investors, marketers and executives who are shaping tomorrow’s technology trends, today. Sparking conversations across five closely-watched topic areas, Green IT, Infrastructure, Mobile, NewNet, Connected Consumer, GigaOM Pro has created a research platform for this generation. Its highly interactive platform gives subscribers an inside look at what’s ahead, and the companies and executives charting the course.

Related Editorial

At the Sway blog: GiagOM Pro launches a cool Analyst Relations program

No high tech influencer program is complete until it addresses sourcing and vendor management executives.  You may think that this group of people is buried deep in your customers’ accounting departments, removed from actual decisions.  You may think of them more as gatekeepers on properly filled out forms, credit checks, and other accounting records.  Not so.  These executives wield enormous potential for influencing computer, software, service and device vendor selection, pricing, Ts&Cs, and more. 

The current economic condition makes this an ideal time to take a hard look at sourcing advisors and vendor management executives. Check out the insights one group shared with Forrester Research CEO George Colony.

 Take a little of our Influencer50 advice:  don’t limit your knowledge of these influencers to what you read in a market research report.  Get out there and identify them.  Then, engage with the ones who matter the most to you in each of your markets. 

Republished from my Influencer50 blog, Sway. 

Many of us are thinking about how we weave influencer relations and social media into traditional marketing programs. Todd Defren, a popular blogger and principal at SHIFT Communications, spends a lot of time on this, and in particular on the intersection of PR and social media. He’s raised a valid question: is there a point where the label “PR agency” no longer applies? Should public relations agencies deeply engaged in social media channels adopt a new category, such as social media agency?

There’s no right or wrong answer to Todd’s question. Nonetheless, it’s important for each of us to follow his example, and ask. Growth is messy and organic. We can’t throw a switch to jump from a traditional track to running on a whole new set of rails. Instead, we have to stop and step out of the moment, and take in where we are and ask ourselves what we’ve become.

Influencer relations, mobile communications, and social media will challenge each of us to decide whether to come up with new definitions for our old marketing labels, or to adopt new labels.

Republished from my Influencer50 blog, Sway.