Alan Weinkrantz’ heads up on the launch of pulverTV got me thinking that internetTV could very well be what’s next in research delivery channels.
It’s easy to imagine an internetTV channel dedicated to high tech market research.
Already, anyone can create their own internetTV channel. Jeff Pulver is raising the bar on quality. Social networks are forging ahead with the idea. Why not the tech industry analysts?
Many research reports and presentations would benefit from delivery through internetTV. The content could be globalized and socialized. Plus, the content would be portable to all screen sizes — from LCD walls in conference rooms to multimedia phones on the go. Nice changes from text-dense presentations.
Equally important is the level playing field. Size isn’t a barrier to internetTV. JupiterResearch and Freeform Dynamics could develop program schedules just as easily as a large company. The one early advantage could go to Forrester Research, with their well-established inhouse TV studio and media training program.
InternetTV will transform mass media. The question is, who’ll be the first Jeff Pulver of the industry analysts?
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