What is a blog? How would you define an industry analyst blog? What separates blogs from the other online destinations and channels published by the ICT analyst community? Is a blog still a blog without an RSS feed? comments? Is an analyst blog tied to his or her expertise? Yesterday, I asked ten or so analysts and consultants in the US and UK to share their thoughts on what is a blog. They responded with free-range thinking on that and beyond: what is an analyst blog, why do analysts blog, and why does anyone care. Good stuff. Here’s a rough cut of my notes.
Background
My intent is to overhaul the criteria for the Tekrati analyst blogs directory. Already, the conversation offers a rich perspective on grounds for deciding which blogs are listed and why they might be tossed out down the road.
I queried analysts and consultants that are successful bloggers: each has a track record as an individual blogger, and has earned credibility as a thought leader within a professional community of practice.
The analysts are: Carl Howe of Blackfriars Communications, Mike Gotta of Burton Group, Alan Pelz-Sharpe of CMS Watch, Charlene Li or Josh Bernoff (Josh responded) of Forrester Research, Dale Vile of Freeform Dynamics, James Governor of RedMonk, John Blossom of Shore Communications, and Stowe Boyd of The Brannan Street Irregulars.
The consultants are: Jen McClure of the Society for New Communications Research, Jonny Bentwood of Edelman, and Erik SR of Tech for PR.
Again, what follows is a rough cut of the discussion threads. I’m pulling excerpts out of the conversational flow, to make for faster reading. More, and perhaps a little more polished, next week.
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