As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs and RSS.
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Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs.

Why did you start your blog?

Carl Howe, Blackfriars blog: We started our blog because we were commenting on interesting articles and data verbally with our clients, but had no venue to pass on those insights to our broader Internet audience other than a two-page opinion piece. Further, we wanted a way for visitors to our Web site to provide comments and suggestions to us without necessarily sending us email. A blog felt like the ideal solution.

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The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers. The report supplements the launch of our newest online resource, a directory of industry analyst blogs.

At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts to embrace new technologies. We expect the analysts to embrace tools that can increase their visibility and effectiveness as thought leaders. Where the two intersect — new technologies and new communications channels — we expect to find analyst nirvana. So, why the slow uptake?

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